Turners Bleacher Report Sets BR Kicks SneakerFest Event in NYC

first_imgRecent financial struggles among digital-media companies — including the abrupt shutdown of Defy Media and the collapse and sale of Mic — have highlighted a key lesson for the sector: the need to find reliable, diversified revenue streams.To that point, Turner’s Bleacher Report says it’s raking in some big dough with a new event for its B/R Kicks sneaker-culture content brand: The Drop Up, set for Friday, Dec. 7, in New York City. It’s billed as a day-long festival and evening party for sneakerheads.Bleacher Report created B/R Kicks about two years ago, featuring exclusive sneaker news, drops and athlete-brand collaborations. On Instagram, B/R Kicks now has 950,000 followers, including influencers like LeBron James, Kevin Durant, Justin Timberlake, Devin Booker and Dwyane Wade. According to Bleacher Report, the B/R Kicks brand will make more money from the Drop Up event than it has in its entire existence (but declined to provide dollar figures). “We’ve built the brand for this very moment,” said Bleacher Report chief marketing officer Howard Mittman.The Drop Up main event will run from 1-9:30 p.m., with free tickets to fans available on a first-come-first-serve basis to those who have downloaded the B/R app, followed by an invite-only after party from 10 p.m.-1 a.m. featuring rapper-model Sheck Wes. The event will be held at a gallery in Chelsea (at 525 West 24th St.).Bleacher Report’s sponsors for the event include Levi’s and Adidas, which will showcase its new N3XT L3V3L sneaker. The Drop Up will feature special sneaker customization lab featuring designer Mache and one-on-one master classes by sneaker designer UBIQLAB. It also will also include art exhibits featuring the top 10 basketball shoes of all time as selected by the B/R Kicks editorial team; GOAT sneaker selfie photo opportunities; and exclusive B/R Kicks customizable products for sale.And Twitter is teaming with Bleacher Report to build wall display for the hashtag #NBATwitter showing the most-discussed sneakers on the platform throughout the year.BR expects some 1,000 visitors over the course of the day, with another 300 for the after-party.In addition, B/R Kicks is launching two new original series in conjunction with the Drop Up: “The Pre Heat” and “Sneaker Shock.” It also will program social stories to share Drop Up moments with fans outside of New York.Turner, which is part of AT&T’s WarnerMedia, bought Bleacher Report in 2012 for around $175 million. Popular on Variety center_img ×Actors Reveal Their Favorite Disney PrincessesSeveral actors, like Daisy Ridley, Awkwafina, Jeff Goldblum and Gina Rodriguez, reveal their favorite Disney princesses. Rapunzel, Mulan, Ariel,Tiana, Sleeping Beauty and Jasmine all got some love from the Disney stars.More VideosVolume 0%Press shift question mark to access a list of keyboard shortcutsKeyboard Shortcutsplay/pauseincrease volumedecrease volumeseek forwardsseek backwardstoggle captionstoggle fullscreenmute/unmuteseek to %SPACE↑↓→←cfm0-9Next UpJennifer Lopez Shares How She Became a Mogul04:350.5x1x1.25×1.5x2xLive00:0002:1502:15last_img read more

Weve known for a while that Seattles offensive l

first_imgWe’ve known for a while that Seattle’s offensive line was bad, but in its 6-6 tie with Arizona on “Sunday Night Football,” the Seahawks would have been as well stationing five large potted plants in front of QB Russell Wilson.Sowell allowed a sack, a hit and three hurries along with two holding penalties during his 39 snaps before exiting the game with a sprained MCL. The former Cardinal was unable to deter one of the best defensive lines in the NFL and Russell Wilson was punished as a result.All the pressure created by the Cardinals wasn’t completely on Sowell. Gilliam, a third-year tackle, had his fair share of issues and was on his heels for most of the game due to the Cardinals’ blitz-happy defense.Gilliam “only” surrendered a hit and three hurries and recorded two penalties, but he was also destroyed right after the snap on at least two more occasions on quick passes that didn’t have a chance to become pressure, and was bad in the run game, too. This wasn’t a good game for the Seattle O-line.The penalties and miscues also haunted guard Germain Ifedi, who allowed a quarterback hit and three hurries, not to mention an unsportsmanlike conduct penalty. The 5: Takeaways from the Coyotes’ introduction of Alex Meruelo The Arizona Cardinals took advantage of the Seattle Seahawks’ Swiss cheese offensive line in the 6-6 draw on Sunday Night Football.When Pro Football Focus’s Sam Monson revealed his 10 worst individual performances from Week 7’s action, three Seahawks offensive linemen found their names on the list. Tackles Bradley Sowell and Garry Gilliam headline the poor performances at No. 2 and No. 3, respectively. Comments   Share   Seattle’s offensive performance only allowed for two field goals despite a 225-yard performance from Wilson. Seattle was very limited to what they were able to forge on the ground with running back Christine Michael carrying for 52 yards on 16 rushes.One victory for the Cardinals was how well the defense was able to contain Wilson and one of the best tight ends in the game, Jimmy Graham.In regards to how well Arizona was able to put pressure on Wilson and his offensive line, Arians credits his defense playing well and Seattle’s front playing poorly.“I think a combination. Things have been written about their offensive line all year, but I thought our guys, the front four, run and pass … When your linebackers have 20-something tackles, your D-line is doing a hell of a job,” Arians said during Monday’s media availability.Linebacker Deone Bucannon was the leading tackler for the Cardinals with 11 solo tackles on a combined 13. – / 46 Derrick Hall satisfied with D-backs’ buying and sellingcenter_img Top Stories Seattle Seahawks quarterback Russell Wilson (3) throws against the Arizona Cardinals during the first half of a football game, Sunday, Oct. 23, 2016, in Glendale, Ariz. (AP Photo/Rick Scuteri) Former Cardinals kicker Phil Dawson retires Grace expects Greinke trade to have emotional impactlast_img read more