Comic Relief tracks engagement and recall of its advertising campaign

first_img Tagged with: Comic Relief Digital Events Research / statistics Work is already underway to measure and monitor the effectiveness of Comic Relief’s advertising campaign for Red Nose Day next month. Market research consultancy SPA Future Thinking is tracking engagement and recall of the campaign across all media, including word-of-mouth.The agency is using three methods to measure engagement amongst the general public and fundraisers: these are online diaries followed by focus groups, a website survey, and an online survey.A group of 36 people in Birmingham, Manchester and London will keep online diaries of any interaction they have with Comic Relief in the run up to Red Nose Day, noting all mentions they come across. Participants will also be asked to write a weekly blog on what they’ve seen and how it has impacted their behaviour.Alison Cowan, head of marketing at Comic Relief, said that the research was designed to help the charity understand what really works, from BBC TV and audio trails to press and outdoor advertising. “The qualitative element enables us to tweak our campaign in real time”, she added. @The overall findings, including quantitative work, will inform the campaign we’re putting together for Sport Relief 2012, and of course Red Nose Day 2013.’The diarists will then attend a focus group in the first week after Red Nose Day. Those who fundraised will be asked about how the advertising campaign and promotional material affected the fundraising activity they undertook.Charlotte Butterworth, group managing director at SPA Future Thinking, admitted that this level of research is intensive “but totally appropriate for a charity such as Comic Relief – people are so engaged with it they are willing to give up the time” Comic Relief tracks engagement and recall of its advertising campaign Howard Lake | 24 February 2011 | News AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis  30 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Researching massive growth in giving.last_img read more

2010 Forum examines global marketplace

first_imgNotre Dame has a history of exploring issues of academic interest, but the University hopes this year’s annual Forum will also demonstrate its ongoing commitment to issues of interdisciplinary and global importance. The Notre Dame Forum, a signature event for the University, has returned after a year’s absence. This year, the Forum will directly address the role ethics and morals should play in the reshaping of the global economy, said Ed Conlon, associate dean at the Mendoza College of Business and chairman of the Notre Dame Forum working committee. Conlon said the University selected this year’s topic, “The Global Marketplace and the Common Good,” because it is a timely issue and as a result of Pope Benedict XVI’s 2009 encyclical, “Caritas in Veritate,” which directly addressed the Catholic Church’s view on the issues raised by business ethics in the light of the financial crisis. “Notre Dame wanted to build on the issues raised in ‘Caritas’ by having a year-long conversation about the role of the economy and business in furthering human development,” Conlon said. “Basically we want to discuss how markets and economies play into the overall development of humankind.” The format of the Forum will look a little different than in previous years. Instead of a single panel discussion, it will be a yearlong conversation in an attempt to bring a broader scope to the issues facing the global marketplace, Conlon said. The University modified the Forum’s format at the request of University President Fr. John Jenkins. This year’s Forum will feature several satellite events taking place before and after the signature event, a Nov. 3 lecture by New York Times columnist Thomas Friedman. “There was a sense that the Forum should not be a single event and there was a lot of discussion how Notre Dame should really dig into a topic of importance that would go beyond having a single event,” Conlon said. “The idea was to enlarge the scope of the Forum to encompass a lot of different things in relation to one topic over the course of the academic year.” Conlon said the satellite events are intended to give the students various perspectives and background on the topics that Friedman will address in his November talk. “People will leave the satellite events knowing the Catholic Church’s point of view on the topic but also knowing what theology has to say about the economy and the connections it draws to public policy,” he said. Junior Shannon Crotty, a member of the working committee, said she thinks the satellite events are beneficial because they encompass multiple areas of study on campus. “The satellite events are designed to be focused on different areas that the global economy touches,” she said. “It involves multiple different colleges and brings many different arenas together.” The satellite events have been the primary focus of the working committee, as students and faculty worked to make sure the discussions encompass a variety of issues and appeal to the students. The first event took place on Sept. 6 in conjunction with the fall Career Expo and featured companies talking about corporate social responsibility. The next event, a panel discussion titled “Morals and Markets,” will take place Sept. 21 in Washington Hall. The addition of satellite events was an attempt to achieve one of the main goals of the Forum, to better engage students in scholarly discussion. Working committee member senior Shanna Gast said she thinks adding satellite events before and after the signature discussion night rectified this problem. “In the past, the Forum has always had this buildup and has been a huge event, but then discussion was started and ended with that one event,” she said. “But these issues won’t go away through a panel that comes and goes on campus. Now, there will be an ongoing dialogue all year.” The day following the Friedman talk, there will be discussion groups between brother and sister dorms with designated student leaders to facilitate discussion about the issues Friedman raised, Gast said. While the working committee continues to develop events and bring awareness to the student body about the Forum, Conlon said University officials are excited about this year’s topic and believe the expansion in the scope of the Forum better fulfills the University’s mission. “One of the things I’ve heard from people is that this is the way it should be,” he said. “Notre Dame should be having yearlong discussions on topics of importance and this topic is not one that’s going to go away. A great university should make information like this available to the student body, and that’s what we’re trying to do.”last_img read more


first_imgSt. Michael’s GAA NotesSt. Michael’s Mini Lotto There was no Jackpot winner in the St. Michael’s Mini Lotto on Sunday Night last; The numbers drawn were 3,6,13,14,17,18.  The match 5 winner was Dylan O’Toole Creeslough.  This weeks Jackpot be €2350. The Club would like to thank Brian and Margaret Anne Dolan, Molly’s Bar Dunfanaghy, Seamus Sweeney Kildarragh Construction Philadelphia, Shaun Langan Creeslough Pallets and Michael McColgan Dunfanaghy for their continuing sponsorship of the lotto jackpot, it is very much appreciated.Tickets are on sale in local businesses in Dunfanaghy and Creeslough and at the Bingo Session in Massinass Community Centre Creeslough on Sunday evenings, tickets for the St. Michaels Mini Lotto can now also be purchased on line anywhere at at onlinelotto on facebook .Drive Home in Style from the Bingo in CreesloughThe winner of the €100 on the 6th game at the Bingo Session in the Massinass Community Centre on Sunday night last was Nicola McClafferty Gortahork, the €100 on the 9th game was won by Orla Alcorn Earrooey. You could win a car on every game every Sunday night at the Bingo Session in the Massinass Community Centre Creeslough by winning a house on 45 nos or less.  Check on 45 Numbers or less with the magic number in the panel and the lucky number drawn in the first five numbers of that game, you win the car or €10,000.  The normal Snowball is also in place every night. The Magic Number from 1 to 90 is drawn out every Sunday night before the bingo begins.  The car was in play last Sunday night but was not won. In addition every House winner will receive a free entry to the weekly lotto, this weeks Jackpot is €2350.  The single book is €8. Bingo continues every Sunday evening at 8pm in the Massinass Community Centre.  Christmas Bingo will be held on this Sunday night at 8pm with the doors open at 6.30pm, Refreshments will be served and there will be loads of extra prizes including a super hamper.This Months 50 Club Winners were: €65 Edel Coll Creeslough, €35 Paddy Coll Creeslough and €25 Vincent Sweeney Creesloughbeg Creeslough.St. Michael’s Lotto RotaThe names for the St. Michael’s Mini Lotto Rota for this Sunday night the 19th December are Dunfanaghy Gavin McGinley and Mark Langan Creeslough Daniel McLaughlin.SOS for Photographs!Nicola is currently gathering photographs for the clubhouse. If anyone has ANY team photographs from winning senior, reserve, u21 or any underage teams in league/championship/Gaeltacht she would really appreciate if you let her know. All hard copies of the photos will be returned to you safely once we make a copy of them or likewise photos can be emailed to [email protected] spread the word as the team photos required date back to 1967!!All help with this little project would be much appreciated. Thanks everyone.Annual GAA Draw St. Michael’s club personnel will be coming around with the annual GAA Draw Tickets in the next fortnight.The tickets cost €10 each and you will be entered into three separate draw-club, county and national.The first prize is a car.  Please support your local GAA Club as this is our only fundraiser this year.Club Gear Michael Murphy Sports & Leisure is now stocking St Michaels club gear in children and adult sizes.Initials can be embroidered on tops if requested in the shop.GAA Underage Presentations & Family BingoSt Michael’s are holding their Underage Presentations this Sunday afternoon Dec 20th beginning 2pm in the St. Michaels Clubhouse at the Bridge. All Underage players are invited to attend.Also, a family fun bingo has been organised with lots of prizes and festive spots. Please come along and support this fundraiser – we expect to see all parents, grandparents ,family and friends etc there … Also , if you have any treats or spots you wish to donate , please give to any Committee member . We look forward to seeing you all there .There will be a lotto plus draw with a €500 Jackpot, lotto tickets bought at this bingo will also be entered into the main draw on Sunday night.  Everyone welcome.GAA NEWS: ST MICHAEL’S UNDERAGE PRESENTATIONS WILL TAKE PLACE THIS WEEKEND was last modified: December 15th, 2015 by Mark ForkerShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)Tags:GAASportlast_img read more

DD Gardening: Here’s why watering is important for your plant

first_imgIn this weekend’s garden column, I discuss how important watering is for your plants. This includes summer bedding, roses, shrubs, trees, perennials, annuals and lawns.As we head into summer, we tend to have days without significant rainfall. As I discussed in a previous column in regards to lawn care, we can see reminisce of last summer’s drought on our lawns.Did you know us humans would only survive 48hrs without consuming a liquid? Crazy! Advertisement Well plants are similar and water is vastly important to a plants growth and longevity.Capillary Action The plants use xylem and phloem to pass nutrients and much more back forth from the leaves to the roots. These are very similar to our arteries and veins and work in a similar principle.This exercise of passing these nutrients and water from the very bottom, the roots to the new growth on the very top of trees, flowers and shrubs is by a capillary force. Advertisement This allows the mightiest of trees to rush nutrients and water all the way up to the new growth. This action is basically where there is a pull on one and not the other.Nutrients Almost all water contains properties of different nutrients such as calcium, iron and magnesium. These are all vastly important for plants growth.Slight defiance can lead to discolouration of the veins, leaves and stunted growth. An example is bottom end rot in tomatoes which is caused by inconsistent watering and imbalance of calcium being made available.Photosynthesis This is the uptake of Carbon Dioxide C02 and the release of Oxygen 02. Stomata which are small pores in the leaves uptake air and through a chemical reaction release it as oxygen.As you can imagine during this process water vapour is also lost. Once the plant realises that there isn’t sufficient water available it will shut down these stomata to keep water stores available.Once this occurs, the plants growth is slowed as they cannot carry out photosynthesis.Diseases & Pests Once plants become stressed cause them to become vulnerable and susceptible to diseases and pests. Once their systems shut down, the plant can’t defend itself properly from attacks.Similar to when us human’s immune system becomes weakened we tend to find it hard to battle other sicknesses.Cooling As you can imagine during these warm dry spells of weather, the temperature can rise significantly. Generally speaking, most plants will significantly slow down their growth rate at around 28 degrees Celsius.This is to ensure they retain as much water moisture as best as possible. So watering helps cool them down and reduces further stressing occurring.Over WateringThis is when the plant has reached peak saturation and there is still water available to it. This can be even more detrimental to them then under watering.As the saying goes, it’s near on impossible to put toothpaste back into the tub once it has been removed. This can apply in this situation as well, it’s very difficult to remove excess water from your soil or compost once it has been applied. Most plants generally don’t like their roots sitting in damp, cold water conditions.Under WateringThere’s a point of no return which is called ‘The Permanent Wilting Point’. This a point of no return as all the moisture has been used up by the plant and has no other sources to avail of. Carefully monitoring of your plant is critical. Look out for leaves or new growth wilting. That will be the first signs of under watering.When to Water? Little and often is the key to watering. I believe in watering early in the morning. This helps prepare your plant for the day ahead.Watering late in the evening means your plant will sit in damp conditions for many hours. This may result in an increase in pest and diseases as well as affecting your plants growth.If you have any questions on this article or any other gardening questions please feel free to contact me. Contact details are below.Happy Gardening! Conor GallinaghBAgrSc, Horticulture, Landscape, & Sportsturf ManagementMCIHortWebsite: conorgallinagh.comEmail: [email protected]: Conor Gallinagh – Horticulture ConsultantInstagram: @conorgallinaghTwitter: @ConorGallinaghDD Gardening: Here’s why watering is important for your plant was last modified: May 18th, 2019 by Conor GallinaghShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)last_img read more

MovieCode is a Fun Archive for Film Buffs and Programmers Alike

first_imgIs the computer code featured on TV shows and films the real thing or just a made-up string of nonsense? MovieCode is a website that aims to find out.The image above is a screenshot taken from the 2001 film “Swordfish”, where John Travolta hires Hugh Jackman (one of the world’s greatest hackers) to write a computer program to steal money from the US government.  Of course then, like many ‘high-tech’ plots, the film features shots of code being typed out on a simulated computer screen.This type of code in popular media got British programmer John Graham-Cumming thinking about the realism of the computer code we see in TV and film. Is it based on real-life programming languages or is it all a bunch of made up text? From that, MovieCode was born.On the site, readers submit shots of code from television/film and Graham-Cumming, or others, will deduce the programming language and what the code actually means (if anything).Even as a non-programmer, I find the experiment fun. It’s certainly got me reminiscing about some of the featured shows/films from years past…and how attention to detail is important in EVERY aspect of a film project.Check out MovieCode on Tumblr – and submit screenshots of your own favorite TV shows and films!From Iron Man’s Boot Up Sequence:last_img read more

Sterling hits late goal as Man City sets EPL record; Arsenal 4th

first_imgLATEST STORIES Dragic, Ellington lead slow-starting Heat past Bulls Don’t miss out on the latest news and information. CPP denies ‘Ka Diego’ arrest caused ‘mass panic’ among S. Tagalog NPA Police teams find crossbows, bows in HK university PLAY LIST 01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City “He (Sterling) is still young, he’s able to improve,” Guardiola said. “We are going to be there to help him to become a better player. We are so satisfied with his performance.”___LATE AGAINWhen Arsenal went into added time still level with Burnley, history suggested victory was still within its grasp.On its last trip to Turf Moor, in October 2016, Laurent Koscielny scored the only goal in the 93rd minute. In the corresponding fixture at the Emirates Stadium in January, Sanchez stepped up eight minutes into added time to give Arsenal a 2-1 win after Andre Gray had leveled with a penalty of his own five minutes earlier.There was only one spot kick on this occasion, as Sanchez found the bottom corner two minutes into stoppage time after James Tarkowski was adjudged to have pushed Aaron Ramsey.“There’s a lot of me inside, that’s raging a lot,” Burnley manager Sean Dyche said. “Football’s a harsh game and sometimes it hurts you.”It was only the second away victory in the Premier League for Arsenal this season and came against a Burnley side on a three-match winning streak, in which it had not conceded. The win moves the Gunners back above Tottenham and into the top four, but it remains 12 points adrift of City.___EVERTON CRISIS Stronger peso trims PH debt value to P7.9 trillion Brace for potentially devastating typhoon approaching PH – NDRRMC MOST READ Cayetano: 4 social media groups behind SEA Games ‘sabotage’ Read Nextcenter_img QC cops nab robbery gang leader, cohort There was some fortune attached to the winning goal. Substitute Gabriel Jesus had his shot saved, but it popped up into Sterling’s midriff and looped into the top corner.___STERLING ON THE UPIt wasn’t Sterling’s first late winner of the season for City. The England winger scored deep into stoppage time at Bournemouth in August to secure a 2-1 victory.Sterling has previously faced criticism for failing to add end product to his prodigious dribbling skills and pace, but he has been prolific in front of goal so far this campaign. His goal at Huddersfield was his 12th in 18 appearances in all competitions.ADVERTISEMENT Manchester City’s Raheem Sterling, right, celebrates with teammate Kyle Walker after scoring during the English Premier League soccer match between Huddersfield Town and Manchester City at John Smith’s stadium, in Huddersfield, England, Sunday, Nov. 26, 2017. (AP Photo/Rui Vieira)LONDON — Only a third of the way into its Premier League campaign, Manchester City is already making history.Pep Guardiola’s City defeated Huddersfield 2-1 Sunday to equal a club record 11th straight league win. City also moved to 37 points from 13 games — the highest ever points total at this stage of a Premier League season.ADVERTISEMENT View comments Typhoon Kammuri accelerates, gains strength en route to PH Japan ex-PM Nakasone who boosted ties with US dies at 101 Kammuri turning to super typhoon less likely but possible — Pagasa After Huddersfield took a shock lead, Raheem Sterling won a penalty — which Sergio Aguero converted to draw the teams level — before completing the comeback himself six minutes from time to restore an eight-point lead for City at the top of the table.Elsewhere, Alexis Sanchez’s last-minute penalty gave Arsenal a 1-0 win at Burnley and Southampton crushed Everton 4-1.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutAfter handing Manchester United its first league defeat of the season in October, Huddersfield had another famous victory in its sights when Christopher Schindler’s header deflected in via City’s Nicolas Otamendi in added time at the end of the first half.However, City leveled just two minutes after the break when Aguero calmly converted his spot kick after Sterling was brought down by Scott Malone. Having started the season considered the side most likely to challenge the Premier League’s “Big Six,” Everton is swiftly falling into a fight at the other end of the table.Southampton became the latest side to take advantage of Everton’s disarray. Gylfi Sigurdsson’s long-range strike canceled out Dusan Tadic’s opener, but Charlie Austin scored two second-half headers before Steven Davis rounded off the scoring.Former Everton player David Unsworth has been in temporary charge since Ronald Koeman was fired on Oct. 23, but has managed just one win during his seven-game tenure. The club is still searching for a permanent replacement, with Unsworth’s failure to improve results likely having ruled him out.“I wouldn’t go that far so early,” said Unsworth, when asked if Everton were embroiled in the relegation fight. “I think we are in a tough moment, I think we have a massive week ahead of us. If you ask me that question next week I can give you a more honest view.Everton is now 16th, just two points clear of the relegation zone. Southampton moved up to 10th.last_img read more

Haig resigns as QTF Chairman

first_imgThe Chairman of Queensland Touch Football (QTF), Mr Ian Haig has announced his resignation from the QTF Board effective immediately.  Mr Haig was elected to the position in 2014 and was re-elected at the QTF Annual General Meeting earlier this year, however has decided to stand down due to personal reasons. “It is with regret that I resign from the Board but I do so for personal reasons. I am of the firm belief that the current direction of the Board is the correct one for the sport in Queensland and wish the Association the very best for the future,” Haig said.Chief Executive Officer of QTF, Mr Jamie O’Connor paid tribute to the outgoing Chairman’s leadership and contribution. “Ian has made a significant contribution over the past year. He has led the organisation with great integrity and honesty and the sport is in a vastly improved state due to his involvement. It is disappointing to see him move on but the organisation respects his decision and we wish him nothing but the very best.”Touch Football Australia Chief Executive Officer, Colm Maguire also thanked Mr Haig for his contribution. “We wish Ian well for the future and on behalf of the Touch Football Australia Board and staff thank him for his contribution to our sport.”For more information, please click on the attached media release. Related Fileshaig_resigns_as_qtf_chairman-pdfRelated LinksQTF Chairmanlast_img read more

a month agoReal Madrid boss Zidane hails goalscorers Vinicius Junior and Rodrygo

first_imgAbout the authorCarlos VolcanoShare the loveHave your say Real Madrid boss Zidane hails goalscorers Vinicius Junior and Rodrygoby Carlos Volcanoa month agoSend to a friendShare the loveReal Madrid boss Zinedine Zidane was delighted with their Brazilians for the 2-0 win over Osasuna.Vinicius Junior and Rodrygo stole the show with their goals and Zidane praised the Brazilian pair.”I”m happy for them,” he explained.”Sometimes we forget that they’re both teenagers and we saw the emotion of scoring at the [Estadio Santiago] Bernabeu.”I liked Rodrygo’s control, and scoring here for Vinicius was very important so he’s very happy.”Madrid were tight and compact defensively, finally keeping a clean sheet, which pleased the coach.”It’s what we’ve been looking for,” Zidane admitted.”I think we’re better and we’ll try to continue this way.”When we don’t have the ball, everyone is worried about recovering it and then with the ball we know the quality we have.” last_img read more

Snoopy joining Sony Electronics maker buying Peanuts stake

first_imgTOKYO – Snoopy may be joining Sony.Japanese electronics maker Sony Corp. said Monday that it is buying a stake in Peanuts Holdings, the company behind Snoopy and Charlie Brown.Sony Music Entertainment signed a deal with DHX Media, based in Nova Scotia, Canada, to acquire 49 per cent of the 80 per cent stake DHX holds in Peanuts.Under the deal, Sony Music will own 39 per cent and DHX 41 per cent. The family members of Charles Schulz, the creator of Peanuts, will continue to own 20 per cent of Peanuts. The parties hope to complete the acquisition on or about June 30, according to Tokyo-based Sony.Sony said it sees Peanuts as “world class,” and hopes to use its character business expertise to strengthen the brand and push the business to grow. Snoopy and other Peanuts characters are extremely popular in Japan, featured in a variety of everyday goods from T-shirts to plastic chopsticks.The comic series was translated into Japanese decades ago, becoming an instant hit.DHX is a leading children’s content and brand company, known for Strawberry Shortcake as well as producing children’s shows, in addition to Peanuts.Sony has a range of characters under its wings, including those from its PlayStation video games. Its film division makes the Spider-man movie series.Peanuts began as a comic, first published in American newspapers in 1950. It’s now carried in 2,200 newspapers around the world in 21 languages. In 2020, it will celebrate its 70th anniversary. Schultz, who used to say that all he wanted to do was to “draw funny pictures,” died in 2000.The popularity of Peanuts stems partly from its ability to connect with a wide audience through its poetic portrayal of a children’s world, exploring with sensitivity and humour themes such as failure, heartbreak and pursuit of music.___Follow Yuri Kageyama on Twitter at work can be found at read more

Italian Senate OKs budget tweaked to satisfy EU concerns

first_imgROME — After a raucous session, the Italian Senate has approved a national budget law that was tweaked in a bid to satisfy European Union concerns.Much of the Italian government’s planned spending in 2019, which won passage in Parliament’s upper chamber about 3 a.m. Sunday, satisfies the expensive campaign promises by Italy’s populist coalition. Those including rolling back pension changes and guaranteeing income for the jobless or underemployed.Premier Giuseppe Conte’s government is rushing to win final approval of the budget in the lower Chamber of Deputies later this week. The EU commission could trigger sanctions if the revised budget doesn’t pass by Dec. 31.Opposition parties are blasting the budget as short on investments to revive Italy’s struggling economy.The Associated Presslast_img